Indierover: Indie game development and more

For an indie game developer marketing is one of the most important things.

You can have finished a great game but if you don’t work hard in using all the possible ways to show your product to the audience and selling it properly maybe all your effort will be in vain.

Marketing is not and easy subject and I will not try to explain here all the steps you will have to do in order to launch your game to the bigger audience possible (maybe in other post). But I will like to write about a type of marketing that is really different and can make a big success in your planning: I will talk about “guerrilla marketing”, well in fact I will talk about the guerrilla marketing I’m planning for this blog and my future games I will release soon.

One of the bigger problems of and indie game developer is that usually he doesnt have lot of money. Guerrilla marketing is a body of unconventional ways of pursuing conventional goals but it is a proven method of achieving profits with minimum money. Furthermore, its a bit crazy, so I really like it of course. You can read more about guerrilla marketing here.

Some examples of guerrilla marketing that maybe you can think are stupid but were really successful:

• - Imagine you have a new florist’s. Why not to hide some baskets with flowers in a park and to put inside some cards with the address of the florist’s and greetings?
• - Everybody is used to publicity posters and quite nobody reads them. But, for example, you can convince some friends to wear a t shirt with the sentence “Why don’t you go to the toilet of THIS cinema?” inside a cinema, and to put your poster just inside the toilet.

So, I will try to do a bit of guerrilla marketing for promoting the game I’m developing called “Draco Mahjongg”. I have several ideas, but I will write only one of them now, by the time I will try the other ones I will share them with you. The idea its really simple, I will take photos of my most beautiful friends with the game in their hands. Later, I will make a special section or gallery called “happy dracos” or something like this, with a few words explaining who are they and what they think about the game. And of course, I will use these photos in all the places I will be able, including webs, forums, etc. These girls will be more much friendly and funny than any hostess of the E3